News Archive

Atlas Takes a Stand for Snowshoers

BOISE, ID — The nonprofit Winter Wildlands Alliance (WWA) today announced a three-year partnership with Atlas Snow-Shoe Company (Atlas) to join efforts in order to preserve and protect the solitude of the snowshoeing experience.

"With this partnership, Atlas is really taking a leadership role in supporting the snowshoeing community," said WWA Executive Director Sally Grimes. "Their initiative will help us protect backcountry areas across the nation for human-powered recreation."

The partnership involves direct support of WWA by Atlas, along with promotional help, membership recruitment assistance, and donations of product. Atlas will also make available deeply discounted snowshoes for WWA's SnowSchool program.

SnowSchool is a national program devoted to providing on-snow winter ecology field trips to elementary schools across the country. The program provides snowshoes, a curriculum, and a structure to schools, and then links the schools with a nearby public land manager. Currently SnowSchool serves nearly 30,000 children per year at 25 sites across the nation.

Atlas Marketing Programs Manager Macy Allatt added, "We are extremely excited and proud to work with Winter Wildlands, particularly on the SnowSchool program. By partnering together, we are able to inspire a new generation of outdoor recreationists, promote education, and help create a safer and more serene backcountry for generations to come."

About Winter Wildlands Alliance
Founded in 2000, Winter Wildlands Alliance promotes and preserves winter wildlands and a quality human-powered snowsports experience on public lands. By working with grassroots groups across the country on local issues and as the national public policy and land management regulation watchdog for skiers and snowshoers throughout the country, Winter Wildlands Alliance ensures that future generations will be able to enjoy a safe, quiet and pristine winter recreation experience.

For more information, contact Sally Grimes, Executive Director, at 208.336.4203 or visit www.winterwildlands.org.

About Atlas Snow-Shoe Company
Atlas Snow-Shoe Company, based in San Francisco, brought snowshoeing into the modern age by developing the Spring-Loaded binding, the first snowshoe innovation in more than 40 years. Now with over 13 patents to its credit, Atlas continues its quest to design superior snowshoe products engineered for the mountain. Atlas snowshoes have been used by U.S. Military Special Operations Forces and were awarded the prestigious American Alpine Institute's Guides Choice Award for eight consecutive years. Atlas products are available nationwide at general sporting goods, specialty outdoor and snow sport retailers.

For more information about the Atlas Snow-Shoe Company, please visit www.atlassnowshoe.com or call 888-48-ATLAS. For info on Easton Technical Products, visit www.eastonsports.com.

###